Thursday, October 13, 2011

The new hipsters

It was the most unlikely grouping I have seen in a while. Delhi socialites, social entrepreneurs and impact investors, heads of foundations, and haute couture.

... sipping on Moet champagne (are we really still in Delhi?)

... in a shoe store.

But that statement in itself is likely sacrilege, as it wasn't just any shoe store, but Ferragamo.

For the last year, Ferragamo has partnered with Acumen Fund around a new line of socially-responsible men's shoes (think more eco-friendly materials, more responsible practices, etc). Ferragamo is donating 5% of worldwide revenues from this line to Acumen India.

And that includes LifeSpring as part of the overall ecosystem. This past Sunday, Ferragamo's CEO visited our hospitals in Hyderabad and met with Anant. Although the link between maternity hospitals and men's designer shoes is not an obvious one to say the least, the LifeSpring team seemed incredibly impressed by the knowledge and passion that Ferragamo's CEO had around our mission.

Social enterprise never seemed so hip! [video of NYC Ferragamo/Acumen launch]



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