Alma Mater

This semester, Columbia Business School students will be doing a case on LifeSpring Hospitals (which was published today on CaseWorks). The key question of the case is one we face daily: "In light of these ambitious plans to scale up, how should LifeSpring market its services to customers - many of whom had never before considered hospital maternity care?"

It was quite fun working with Professor Gita Johar on the case. There's even a video component of it (although seeing myself on video always makes me cringe!) Much of the footage is based on a trip here last here, so students of the case see a video of the communities where LifeSpring works, as well as interviews with our hospital staff and customers.

What a difference a few years makes. Social enterprise was still a small niche when I was in school. It's exciting that cases like this are now part of the overall curriculum!