Smile!

Staring and staring and staring at scripts. We are developing videos around LifeSpring's mission and values as a way to onboard all new employees. Speaking about our mission is one thing; writing about them is another... developing videos to educate and inspire are a different challenge altogether!

Makes me especially appreciate the video we created with Aparna and Shivraj at Global Rickshaw when I first started working at LifeSpring. It was a blast; turning the waiting room area of the hospital into a movie studio... Far from disrupting operations and upsetting customers as I feared, the women and their families absolutely loved it and couldn't wait to be filmed.

The idea was how do we create a training video that's so fun that people want to watch it and incorporate the learnings? We worked through many different ideas -- one included a Bollywood-type skit, complete with singing and dancing. We settled on simplicity though and focused on one area: smile!

Watching it two years later for a little inspiration, it still makes me do just that :)

To view the Customer CARES video, click here.